計劃書英文范文（通用9篇）

計劃書英文范文 篇1

　　英語商業計劃書（Business Plan）

　　第一講：概述

　　第二講：現狀分析

　　第三講：目標確定

　　第四講：組織結構

　　第五講：產品分析

　　第六講：市場分析

　　第七講：市場策略

　　第八講：生產分析

　　第九講：財務分析

　　第十講：附件

　　第一講：概述(executive summary)

　　概述是整個商業計劃的第一部分，相當于整個商業計劃的濃縮，使整個商業計劃的精華所在。一般將概述放在最后書寫，頁數應控制在2頁以內。

　　概述應包括的基本內容有：

　　企業的宗旨，例如：

　　In 20xx, ABC Corporation was created to...

　　Now, ABC Corporation is at a point where…

　　背景介紹，例如：

　　For many years people have…

　　The condition of the industry today is such that…

　　產品或服務及市場競爭情況，例如：

　　We have just completed the development of S30 – a novel

　　and proprietary construction tool

　　Compared to competitive products, our s30 can…

　　企業目標，例如：

　　Our objective, at this time, is to propel the company into a

　　prominent market position. We feel that within 5 years ABC

　　Corporation will be in a suitable condition for further

　　expansion, an initial public offering or profitable acquisition.

　　To accomplish this goal we…

　　管理團隊和管理組織，例如

　　Our management team consists of 5 men and women

　　Whose backgrounds consist of 10 years of marketing with…

　　市場策略，例如：

　　The fundamental thrust of our marketing strategy

　　consists of…

　　財務狀況和計劃，例如：

　　In 5 years we will have… and our investors will be

　　able to…

　　結論，例如：

　　ABC Corporation enjoys an established track-record of

　　excellent support for our customers. Their expressions of

　　satisfaction and encouragement are numerous, and we

　　intend to continue our advances in the…

　　第二講：現狀分析(present situation)

　　這部分盡可能簡明扼要而又全面地介紹公司的情況，以及公司所在行業的信息。

　　市場環境，例如：

　　The marketplace has been stagnant for 2 years. We are

　　poised now to…

　　產品或服務，例如：

　　The present stage of S30 is in the design stage.

　　產品生命周期，例如：

　　Our current product line is…

　　價格和利潤，例如：

　　Current prices are… and profits are…

　　客戶，例如：

　　Current customers are using our… for…

　　銷售渠道，例如：

　　We have service centers, retailers, manufacturer’s

　　representatives…

　　管理團隊情況，例如：

　　Most of our management is in place, however, we require a

　　production manager to complete our team.

　　財務狀況，例如：

　　Current cash available is….

　　第三講：目標確定(objectives)

　　企業目標是企業使命和指導方針的具體化和數量化，它反應企業在一定時期內經營活動的方向和所要達到的水平。企業目標的實現時間較長，一般為三到五年或者更長時間。好的企業目標具有總體性、與外部環境聯系密切、有很大的激勵作用、切實可行等特點。

　　企業的基本目標，例如：

　　The primary objectives of our organization are to:

　　A

　　B

　　C

　　投資收益率(ROI)，例如：

　　Based on a % market share for our product by

　　20xx, we estimate our return on investment to be %.

　　財務目標，例如：

　　Last Year This Year Next Year

　　Sales

　　$ Volume

　　Unit Volume

　　% Increase/Decrease

　　Share of Market

　　Gross Profit

　　Manufacturing

　　Fully Burdened

　　Marketing Expenses

　　Advertising

　　Sales Promotion

　　Trade Allowances

　　Other

　　欲計將來增長、改進的目標，例如：

　　Other objectives we have set for ourselves include .

　　We expect to replace (competitive/existing products or

　　services) by % by 20xx.

　　We plan to add (retailers, distributors, service centers)

　　per month/year and we will have a total of (retailers,

　　distributors) by 20xx.

　　第四講：組織結構(management)

　　投資者考察企業時，管理是最為重要的因素。沒有一支優秀的管理團隊和有效的組織模式，科技成果不可能和資本很好結合創造現實的生產力。一般需要介紹的管理人員有：總裁、常務副總裁、人事部總監、營銷副總裁、財務副總裁、生產部總監。對每一位關鍵人員用文章一個段落的篇幅進行描述就可以。介紹組織結構時要注意以下問題：

　　1.主要管理人員和專業人員的發展路徑是怎樣的？他們具有哪些技能？

　　2.公司未來的組織機構是怎樣的？

　　3.誰將成為部門領導者？

　　4.在哪些領域的管理應該加強？

　　5.報酬機制如何？

　　團隊結構介紹，例如：

　　Of the people who make up the development staff,

　　there are founders who hold the following positions:

　　, President

　　, Vice President of Finance

　　, Vice President of Marketing

　　, Vice President of Sales

　　, Vice President of Engineering

　　, Vice President of Research

　　, Vice President of Operations

　　, Director of Marketing

　　, Manager Development

　　, Corporate Attorney

　　管理人員描述，例如：

　　, President

　　 Degree, University of

　　’s professional experience includes many different

　　areas in the industry.

　　人力資源需求，例如：

　　(Company) development team recognizes that additional

　　staff is required to properly support marketing, sales,

　　research, and support functions.

　　第五講：產品分析(the product/service)

　　產品介紹應包括以下內容：

　　1.產品名稱

　　2.性能及特性

　　3.產品所處的生命周期

　　4.產品的市場競爭力

　　5.產品的.研究和開發過程

　　6.發展新產品的計劃和成本分析

　　7.產品的市場前景預測

　　8.產品的品牌和專利

　　此外，還要從顧客和投資者角度出發回答下面的問題：

　　1.顧客希望企業的產品能解決什么問題，顧客能從企業的產品中獲得什么好處？

　　2.企業的產品與競爭對手的產品相比有哪些優缺點，顧客為什么會選擇本企業的產品？

　　3.為什么用戶會大批量地購買企業的產品？

　　4.本公司能提供哪些購買便利？

　　5.企業為自己的產品采取了何種保護措施，企業擁有哪些專利、許可證，或與已申請專利的廠

　　家達成了哪些協議？

　　6.為什么企業的產品定價使企業產生足夠的利潤？

　　介紹產品，例如：

　　This capability for is a unique feature enjoyed by

　　(Company) and our customers.

　　專利保護，例如：

　　Our product(s) is protected under the following:

　　產品價格優勢，例如：

　　Regarding cost savings (product/service) will save our

　　customers money in terms of .

　　產品測試，例如：

　　Completed tests have shown that (results).

　　產品特性描述，例如：

　　 is another powerful feature. This includes .

　　 saves a tremendous amount of time when .

　　第六講：市場分析(market analysis)

　　這部分內容包括行業分析、市場分析和競爭分析。行業分析包括企業所在行業概述、對行業發展方向的預測、對驅動因素的分析。市場分析的核心內容是在市場細分的基礎上確定目標市場。要讓投資者了解市場的規模有足夠大的贏利空間和發展空間；知道市場有良好的發展前景，即所確定的目標市場在未來將會長生不衰。競爭分析中要對全部競爭產品及競爭廠家作出描述與分析。尤其要分析這些競爭對手所占有的市場份額、年銷量與銷售收入，以及他們的財務實力。此外還要對自己產品所具有的優勢作分析，對未來市場變化趨勢作預測。

　　介紹目標顧客購買的原因，例如：

　　It is easy to understand why the principal buying motives

　　are because .

計劃書英文范文 篇2

　　Catering business plan

　　一、創業經營宗旨和理念One, entrepreneurship, purpose and philosophy 明月西餐廳的經營宗旨為：“著意求新，以客為尊”，經營理念為“極意營造幽雅、舒適、休閑之氣氛，融匯西方餐館美食”。Moon restaurant business purpose as: "deliberately Innovation, customer-oriented" business philosophy is "intended to create a very elegant, comfortable, leisure atmosphere, integrate Western restaurant cuisine."

　　二、市場定位Second, market positioning

　　1. 選址方面：明月西餐廳位于學院的美食街內，與連串的快餐店連在一起，但都作為美食街唯一的西餐廳 . 與其它快餐店所不同的是有更好的就餐環境和更優質的服務。 1 Location: the moon restaurant is located within the School Food Street, with a series of fast food together, but are as the only restaurant food court with other fast food restaurants the difference is that there is a better dining environment and better quality of service.

　　2. 格調方面：明月西餐廳為溫馨浪漫的風格，為顧客提供優質的服務，給顧客貴族式的享受，力求營造一種幽雅、舒適、休閑的消費環境，引導消費者轉變消費觀念，向崇尚自然、追求健康方面轉變。 2 category:the moon restaurant is warm and romantic style, to provide customers with quality service, giving customers

　　aristocratic enjoyment, and strive to create an elegant, comfortable and relaxing

　　environment for consumption, and guide consumers to change consumer attitudes, to advocate Naturally, the pursuit of health changes.

　　3. 校園市場環境方面：校園經濟的市場有很廣的發展領域，消費者也是很單純的消費，相對外部市場競爭要小，個體經營單純，以小投資為主，服務于在校大學生。 3 campus market environment: Campus has a very broad market economy development areas, consumer spending is also very simple, relatively external market competition to small, self-employed simply to small investment-based, service to the college students.服務于學生，應該提供最優質的服務，首先，要吸引學生的注意目光，讓他們能在最短的時間來光顧本店，所運用的營銷方法是多種途徑的；其次，是怎樣達到以下營銷效果Serving the students, should provide the best quality service, first of all, to attract the attention of students eyes, so that they can in the shortest possible time to shop, and by the use of marketing methods are a variety of ways; secondly, how to achieve the following marketing effectiveness

　　潛在客戶Potential customers

　　現實客戶Real customers

　　滿意客戶Satisfied customers

　　美譽度Reputation

　　所運用的營銷方法也是多種多樣的。By the use of marketing methods are varied.

　　4.SWTO 分析 4.SWTO analysis

　　學院現有一萬三千幾個師生，調查資料表明他們多消費用于飲食方面占了 54.7% ，正因如此，飲食也是在學校創業首選之路。Several existing thirteen thousand college students, the survey data show that more than they consume diet accounted for 54.7 per cent,which is why diet is also the preferred way

　　entrepreneurship in schools.消費對象比例圖如下：Object of consumption ratio is as follows:

　　同時在校院里經營西餐廳的 SWTO 分析圖如下：While in the school yard run restaurant in SWTO analysis is as follows:

　　S ：美食街附近是男生宿舍最聚中的地方，偶爾去美食街的人占了全師生S: Food Street near the dorm together in most places, and occasionally go to the food court of the people accounted for the entire student

　　W ：大多數學生都習慣了到快餐和學校所設的飯堂就餐，對于西餐廳來說不那么的習慣，但資料表明對西餐廳有興趣嘗試的占了W: most students are accustomed to fast food and school canteen dining set, it is not so for the restaurant

　　habit, but the data show that the western restaurant are interested in trying to account for

　　O ：現時有 40.2% 師生覺得現在學校最缺的服務是就餐環境，而適合明月西餐廳設計是幽雅、舒適、休閑的消費環境，這可表明了，明月西餐廳開業后會有更受歡迎的可能性。O: At present, 40.2% students feel that the school is sorely lacking service dining environment, and suitable moon design is elegant restaurant, comfortable and relaxing environment for consumption, which may indicate that the moon, the West will be more popular after the restaurant opened possibilities.

　　T ：美食街有眾多快餐店和學校內有五間飯堂T: Food Street, there are many fast food restaurants and school canteens within five

　　三.III.管理理念Management philosophy

　　1. 尊重餐飲業人員的獨立人格1.Respect catering staff independent

　　personality

　　2 互相監督：管理層監督員工的工作，同時員工也可以向上級提出自己的`意見或見解 2 mutual supervision: management oversight staff, while employees can submit their views to their superiors or opinion

　　3 營造集體氛圍：既要上下屬感受到西餐廳紀律的嚴明，也要關懷員工，讓員工感受到來自集體的溫暖，有利于加強凝聚力，提高工作積極性 3 to create a

　　collective atmosphere: both to subordinates feel restaurant on strict discipline, but also caring staff, so that employees feel the warmth from the collective, is conducive to strengthening cohesion, improve work motivation

　　4. 公平對待，一視同仁，各盡所能，發揮才干 4 treated fairly, equally, whatever, ability to play

　　四.Four.產品介紹Products

　　以西式扒類為主，結合快餐、中西燉湯、中西式局飯、皇牌主食套餐，小食天地、美顏甜品、水吧飲料等來滿足消費者的需求：Western-style steak, combined with fast food, Chinese and Western stew, rice and Western Bureau, Ace staple food packages, snacks world, beauty dessert, bar drinks, etc. to meet consumer needs:

　　1. 推出皇牌主食套餐，經濟實惠，例如：泰汁雞扒印尼炒飯套餐、青咖喱豬頸肉扒伴意粉套餐、鰻魚泰汁雞扒局飯套餐等，各套餐還配有（粟米忌廉湯、油菜、熱奶茶或凍檸樂），最適合校園情侶品味。 1 Release Ace staple packages, affordable, such as: Thai Sauce Chicken Indonesian fried rice packages, Green Curry Grilled pork neck with Spaghetti packages, eel sauce Thai Chicken Rice Set bureau, etc. Each package comes with (corn bogey Lian Tang, rape, hot tea or iced lemon music), the most suitable campus couple taste.

計劃書英文范文 篇3

　　A Business Plan of Promoting MOOCs among Chinese High School

　　Students----

　　Advancing the links between Chinese college and high school education

　　___________________________________________________________________________________

　　1. Introduction

　　China still uses the most traditional educational systems[2]. The Chinese Ever since MIT and Havard employed government is now slowly supporting the MOOC(Massive Online Open Courses), it use of MOOC as it gradually become is leading the revolutionary changes of market-oriented and globalized. We believe traditional education systems[1]. MOOC MOOC's innovatives ideas will bring a has been accepted by many prestigious trend to the future forms of education[3]. institutions of higher education. However,

　　developing countries such as India and Most people believe that the quality of

　　educational systems are proportional to its Only 23% of people from age 18-22 have price. But nowadays, as more and more graduated from university in 20xx[4]. university implement MOOC and its Therefore, a change is needed, and MOOC policies of sharing informations, better comes right in place.

　　education can be accessed cheaper and

　　easier.

　　-Because MOOC is online based, it is in fact a new market, indicating huge The world is become more interconnected potentials such as pricing on premium with internet and other forms of courses, advertisements, paying to ask communication tools each day, therefore, professionals online, and etc. If online courses such as MOOC will most implemented, the price for coruses could likely be implemented by more and more be very low to attract a large amount of institutions. It is possible that one day students in China.

　　many Chinese institude will also use its

　　ideas. Since MOOC is becoming and seen -Teachers are a waste on human resources as such an important system of education because teachers have to cover the same for the future, we will discuss its use in materials each year for new students. With Chinese universities, high schools, and the implementation of MOOC, it is most colleges, and others values such as its likely that the number of teachers could be market potential, influence, availability, greatly

　　and feasibility in this paper.

　　Potential

　　reduced. Therefore, schools' expenditure could be reduced. Students will also have more free time because they constricted area, for example, listening to a lecture in the metro. 1.2 Use of MOOC and its Market can listen to courses and lectures in a less

　　The cost for premium or high-level

　　education in China is lavish, and is not -

　　accessible for people in the lower class.

　　Preliminary cooperation among Chinese autonomy,

　　firstly ensure the authority diversity, openness, and Top Universities and Coursera would interactivity allow an instructor to assume and the role of facilitator with learners actively practicability of the course resourses. Also, interacting with other students. “Most the three self-admission alies among significantly, MOOCs build on the Chinese Top Universities is, to some extent, engagement of learners who self-organize the tacity approval of the current mode in their participation according to learning which universities perform mutual goals, prior knowledge and skills, and cooperation.

　　It has make it easier to build common interests” Therefore, active China’s MOOC system. Although the engagement and interaction are key development of China's Internet is MOOC instructional methods[5]. MOOC's gradually becoming the forefront of the use of the makes its accessibility is much world, China still lacks technological higher than of traditional educations and innovation in its online market.

　　The result reliable and recognized by most companies of implementation of MOOC is dependent because of fast development of IT.

　　There on a country's situation and condition, as a are still many unrecognized gaps and country with congenital national conditions, inadequates in the Chinese internet/online the great potential of MOOC in China will education market.

　　likely create the world's leading MOOC

　　running system High School-University 1.4

　　link mode?

　　1.3

　　MOOC's competitiveness advantages Management and profitability forecast 1.4.1 Management and The basic management should be done by Universities, businesses, high school, government in a joint and consensus way. MOOC have considerable advantages that Business and co-operations should should are unparalleled compared to traditional be responsible for resources and funds, education.

　　Connectivism values schools and colleges will take MOOC into

　　practice,

　　and and the government are great market opportunities to explore, such responsible for the overall coordination as producing online courses, trustee of supervision necessary. Capital courses and the utilization of data in the

　　and establishment of MOOC platforms. This is requirements include making

　　developing of the curriculum and courses, also a important reason of our motivation marketing, maintenance, advertisement, for promoting MOOCs among Chinese and funding during the beginning of early high schools.

　　developments of MOOC.[6,7]

　　1.4.2 Profitability forecast

　　Entrepreneurial organization Profits will be gained once courses and study materials are published online. 2.

　　Partnerships with institutions, digital co-overview

　　operations, sponsors, and advertisements Purpose: Better education that serves the could also generate income. people

　　In the earlier stage, profits mainly come Name of the organization: from bonuses of the operation of MOOCs. Development Department of Chinese In the later stage, profits mainly come from MOOCs

　　the bonuses of ipo(initial public offerings). Goal: The promotion of MOOCs among The maturity stage of a MOOOC platform Chinese high schools and the in China should be a completed industrial

　　chain: technology, funding, application

　　and teaching resources in the front end;

　　companies that admit the learning

　　experience of MOOC learners and provide

　　The fact is, China has yet to fulfill the

　　requirements of this completed industrial

　　chain. Meanwhile, internet business has

　　advancement of the links between Chinese high school and colleges education job opportunities for them in the back end. Business strategy: Introduction of foreign experience for domestic development; applies the principle of from top to bottom and from sample to the whole; promotiong of the large-scale educational resources sharing integration of MOOC platforms and efficiently. By introducing MOOCs, diversivication of resources.

　　Facilities needed:

　　courses for high school students could be advantageously shared through the network, embodying the central idea of MOOCs, which is massive and online.

　　Colleges and high schools for trial

　　operation ( schools in the early centers of 3.1.2 -The "Long-term Education Reform MOOCs, see 4.3 Assessment of the and Development Plan (20xx-20__)" marketing ability and 5.1 Marketing mentioned the role of technology, plan); foreign and domestic pioneer technology-driven reforms, and the enterprises; education departments of importance information technology in governments.

　　3. Products and Services

　　3.1 Background of research and development

　　education. It also mentioned that "IT has a revolutionary impact on the development of education''[8] and was highly recognized by the educational department and plan to speed up this process as one of 10 major aim of the plan because informatization is an inevitable trend and period for the future development of

　　3.1.1 - Presently, the promotion of MOOCs Chinese education. has gained relatively low popularity among Chinese senior high schools due to inadequate introduction, attracting only a few numbers of students in mostly elitist high schools of more developed regions. Moreover, current courses aimed at high school students specifically fail to realize

　　3.1.3 -The current education reforms proposed convergence between university and high school is a breakthrough in China's education reform[9,10]. WeiHe Xie said ,''The current breakthrough in educational reforms proposed is the

　　convergence between university and high school. One of my basic proposals is to broaden the college and high school trend of convergence with the way of reform. A change to broaden the basis of high school is needed. Including the convergence mechanism to strengthen cooperation in universities and high schools, in order to truly produce innovative and talented students.''[11].

　　Promoting classes without division between liberal arts and sciences subjects is also the future direction of education reform, particularly important for reforming Chinese College Entrance cover a wide range of college majors, will play an important role in fostering high school students’ understanding about college majors as well as improving their future professional skills.

　　Most Chinese teachers stick to traditional teaching methods with a low level of

　　application of educational technology in classes; students participate in the learning process with a lack of interaction, which thinking and communication abilities.

　　communications as well as collaboration contribute to the broken links between these two educational institutions. Promoting dialogues and strengthening cooperation are fundamental to advance the links between them.

　　3.1.5-Recent practices of MOOCs credit systems In Europe,

　　Credit Transfer and Accumulation System (ECTS) presents an opportunity to transform MOOCs – free, standalone courses – from academic novelty to meaningful qualifications. The ECTS is a standard for comparing student attainment and performance in higher education institutions across Europe. Under the

　　articulation mechanism, which is the basic obstructs the development of critical

　　the relationship between the university and 3.1.4-Inadequate and inefficient establishment of diverse and differentiated between high schools and colleges Examination. Meanwhile, MOOCs, which system, students can transfer credits for study already completed towards an appropriate equivalent degree in any of the 53 countries that have ratified the Lisbon Recognition Convention.

　　On the other hand, within Mainland China, the development of MOOC platforms has provided insights of forming a brand new MOOC credit system between Chinese colleges.

　　With the publication of Qinghua University’s MOOCs platform, “Xuetang Online”vice principal of the elitist university, professor Yuan Si concluded that realizing mutual credits recognition would no longer be unreachable.

　　To summarize, recent practices have revealed the significant potentials of building a strong MOOC credit system for not only Chinese colleges, but also the high schools.

　　3.2 Product patterns and development plans

　　Development plan one Abstract:

　　Advancing links between high school-required courses and college MOOCs by strengthening cooperation between colleges, high schools and MOOC development companies. The advancement mainly serves to provide a more suitable syllabus for high school students and thus improve the efficiency of learning. Development model:

　　Led by colleges and high schools, college and high schools are the main participants researching the following tasks: a. Adapting the degree of difficulty of college MOOCs to the proper level of understanding of high school students; b. Adapting typical learning methods in colleges, including independent learning ability and critical thinking ability to those of high schools’;

　　MOOC development companies enlarge investment in technological innovation to further address the following tasks: a. Providing more individualized and interacted learning experience of high

　　schools;

　　b. Fulfilling high school students’ needs for entertainment while maintaining the quality of courses; Development plan two Abstract:

　　Promoting high school students’ participation in college for-credit MOOCs and mutual recognition of credits between colleges and betwixt colleges and high schools, thus facilitates the forming of MOOC college-high school credit system. Development model: -Ensures the validity of identity authentication through:

　　1)Establishing proctored examination centers which organizes MOOCs final examinations at stated times every year ( one time in the first year recommended)

　　as between colleges and high schools through:

　　1) Promoting mutual recognition between existing Chinese colleges alliances (the Three Alliances for example) as the first step

　　2) Recommending the government to build a specified and feasible college-high school credit transfer mechanism nationally

　　3. Enlarges the number of target audiences by:

　　1) Increasing budgets in advertisement by colleges and high schools

　　2) Promoting mutual recognition between regions (the existing Chinese colleges alliances for example)

　　4. Establishing high school MOOCs learning community by:

　　2) Improving the technical level of identity In the light of the successful running of the

　　biggest MOOC learning community authentication

　　3) Improving the technical level of online remote proctor

　　2. Promotes the mutual recognition of

　　presently in China, the guokr learning community it is of vital to endeavor to developing “small platforms” (MOOC learning community

　　MOOC credits between colleges as well apart from building the “big platforms”

　　(MOOC platforms). It serves the goal of maximizing the benefits socialization learning.

　　Development mode:

　　Basically, colleges, high schools and MOOC development companies cooperate on the creation of high school MOOC learning community. The major task for high schools is to enlarge the participation of high school students and the one for colleges is to provide adequate academic guidance in the community. Besides, MOOC development companies are required to strengthen technological innovation and systematic maintenance in order to provide more individualized and interactive learning experiences for participants.

　　Online MOOC learning community 1) Creating online clustering community and increasing budgets in perfecting the automated complementary learning tools

　　2) Creating incentives to encourage

　　academic conversations between students and providing highly individualized learning experience 3) Strengthening teachers’ academic guidance for students

　　4) Completing the database of students’ learning experience, improving technology of data analysis to analyze the participant’s habits in learning and monitor the progress more astutely, as well as to give feedback more promptly 5) Perfecting the existing feedback system 6) Perfecting the existing teaching modes Offline MOOC learning community 1) Establish experimental learning base in high schools or colleges with reference to past experiences such as learning club or salons in order to facilitate academic dialogues offline a. Organizes MOOC learning forum for high school students, MOOC teacher seminars and MOOC developer seminars regularly both online and offline

　　Development plan three Abstract:

　　While required courses are still dominant teaching experience

　　in high schools’ syllabus, teachers exploits d. Summarizing the practices of applying MOOCs as a complementary tool to teach MOOCs to high schools in different certain area of knowledge (especially those closely related to certain college courses). This is aimed at developing students’ interest in learning required courses, facilitating understanding of required subjects and providing them insights of college majors.

　　a. Collaborating with high schools, MOOC development companies provide teachers with informizational skills training to facilitate their adaptation to more automated and internet-based educational tools

　　b. Recommending the government to construct the teacher advancing system and to support the advancement of teachers’ informizational skills in other forms

　　c. Enlarging budgets in technological development to improve information processing ability of MOOCs; conducting large-scale in-depth interviews MOOC teachers to create more convenient and individualized

　　regions and thus writing the guide book about application of MOOCs in high school required courses by MOOC development companies 3.3 Function of the product

　　This product is designed to facilitate the promotion of MOOCs among Chinese high schools and advance the links between Chinese colleges and high schools. Advancing links between high school-required courses and college MOOCs, promoting high school students’

　　participation in college for-credit MOOCs and enlarging the application of MOOCs in high school required courses altogether will exert significant influences on advancing the links between Chinese high school and colleges. To be more specific, the functions of this product is shown as follows: a. Basic functions

　　1) Fulfils high school students’ huge demand for more diverse classes

　　2) Complements the current educational resources

　　3) Promotes the development of communicational skills and critical thinking ability of students through feedback.

　　4) Bolsters communication between different educational institutions and promotes the sharing of educational resources nationwide b. Additional function

　　c. Fosters understanding of required courses

　　d. Facilitates high school students’ recognition and planning of college majors

　　e. Encourages academic communication between high school students’ and between high school students’ and college students

　　f. Performs as the preliminary studies of constructing college-high school MOOC credit system nationwide g. Promotes the informization and modernization of education

　　h. Promotes the “localization” of MOOCs

　　4. Market Analysis Summary 4.1 Brief summary of time period i. The embryonic period: five years [13]..

　　ii. The period of rapid growth:

　　Promotes among other colleges and high schools; estimated: three years.

　　iii. The period of growing maturity of the mechanism:

　　Popularized among Chinese educational institutions and seeks for a new level of innovation and promotion.

　　4.2 Time period

　　Period one (the embryonic period)

　　Market objectives:

　　Finishes the construction of MOOCs in top universities and starts the trial operation of college-high school MOOCs credit system.

　　Estimated: five years

　　comprehensive analysis of data and prompt Targeted mainly at top colleges; estimated:

　　The first year:

　　a. Seeks cooperation with foreign and domestic outstanding universities on educational resources sharing; b. Finishes the preliminary construction of

　　a. Under government's approval, starts the trial operation of college-high school credit system in experimental schools and establishes student data files under the agreement of school and agencies.

　　independent MOOCs platform in

　　conjunction with the government's work; The fourth year: c. Advertises to win audience;

　　d. Cooperates with high schools who sees its potential;

　　The second year:

　　personnel training to pilot schools a. MOOCs are expected to be reachable in where the online courses have taken shape;

　　b. Starts the trial operation of studying

　　MOOCs as elective courses in different Period two (the period of rapid growth) classes separately; students’ academic Market objectives: performance in these courses will be

　　used to evaluate their academic After meeting the requirements and funds proficiency and transform into credits needed by MOOCs, its development is with

　　The third year:

　　a. Expands audience and attracts more universities and high schools for cooperation as MOOC gradually become more mature and earn greater reputation at the city level in China.

　　a. Provides corresponding hardware and The fifth year:

　　most provinces around China; promotes the integration of MOOC platforms in different areas of the country.

　　corresponding school-specific expected to enter a period of rapid

　　expansion where the number of high schools participating in MOOCs increases significantly, as the links between high

　　policies;

　　schools and colleges are gradually starts necessary redistribution of MOOC advanced. This period is also regards as the educational resources and coordinates the critical three-year development period.

　　development nationwide.

　　Period three(The period of growing

　　The sixth year:

　　With growing competition and cooperation maturity of the mechanism): between MOOCs in different regions,

　　Market objectives:

　　different radiation range takes shape and region-specific college-high school MOOC i. credit system are expected to be driving to the maturity stage.

　　ii.

　　The seventh year:

　　a. The gradual formation of a polycentric pattern of Chinese MOOCs platforms of different regions; different MOOC centers establishes steady partnerships with leagues of colleges and high schools;

　　b. Sets up supervising instituions and instituions in charge of students’ data files collaborating with the government; The eighth year:

　　With guidance of the government and

　　Presently, coursera, edX, and Udacity, forms three leagues of colleges that produce MOOCs. On the other hand,

　　Realizes the stage of maturility of MOOC platforms and MOOC mechanisms;

　　Focuses on the perfection and updating of MOOCs in the later development phases;

　　iii. Enlarges its influence and obtains more diversified educational resources by promoting Chinese MOOC mode to other areas in the world;

　　4.3 Assessment of the marketing ability

　　comprehensive analysis of the market trend,

　　Based on the analysis of the current major MOOC platforms and the Chinese three major college leagues of independent recruitment, four centers are estimated to become future MOOC centers. Beijing, Shanghai, Pearl River Delta Center, and Chengdu are the four candidates of best potential.

　　With consideration of the current division structure of Chinese IT (Information

　　1. The introduction of foreign experience for domestic development: In the light of foreign company-college cooperation mode, develops the independent capability of domestic IT companies to attract greater maket shares.

　　2. Achieve the goal of enlarging influence from sample to the whole and from top to the bottom:

　　Domestic top universitis take the leading

　　Technology) industry and different level of role in seeking cooperation with development varied by regions, universities in different regions; participating schools and companies will apply the principle of “From each

　　Domestic outstanding universities take the

　　according to his ability, to teach according leading role of seeking cooperation with to his need”: Sets up region-specific high schools with the potential of the trail network platforms, builds practical software facilities, provides storage,information service and staff development training based on local conditions; also the number of competing companies in the market will be decided according to the assessment of factors above.

　　5 Marketing Strategy 5. 1 Marketing Plan

　　opertion of having MOOC courses and running MOOC college-high school credit system;

　　Starts in several outstanding schools (colleges and high schools) and gradually introduces the mature mechanism to regions around; also sets up corresponding centers and forms distinctive radiation range;

　　3. Promoting the integration of platforms and diversivication of educational resources:

　　Enlarges the market by integration and perfection of MOOC platforms to attract larger number of IT companies and cooperative schools;

　　Discloses most college courses to the public in order to promote the

　　diversivication of educational resources; also perfects the division of labor of different schools in the MOOC platforms based on the distinguishing academic fields or majors of each school, which aims at maximizing the utility of educational resources on MOOC platforms;

　　5.2 Planning and development plan Provides educational resources (courses and learning materials) by the institutions of higher learning, with technological

　　support provided by network companiesin oder to build MOOC platforms and online student archives. Archives should have a backup host in the school’s education sector and government’s networks; the use of archives wil follow the agreement between the government, universities and enterprises agreed. (prohibitted from any

　　The development plan of MOOC development companies are divided in three parts below:

　　1. In the intial stage, develops Chinese college-high school MOOC platform, followed by uploading online courses of various field and curriculum, and updating information or new study materials. 2 in the meduium stage, sets up online student archives and develops the academic mentoring systemwhich provides specific advice on students’ academic performance. 2.

　　3. Develops the derivatives of MOOC, such as MOOC based library, MOOC

　　based interactive learning multimedia

　　systems and individual creation of courses. 6.2 Management plan overview

　　6.1 Consititution of the management team:

　　School authorities(three): Director of courses recording (one) School Directors Operations Explorer Enterprise Square (5):

　　CEO (Chief executive officer) similar to the general manager, CEO, president, corporate legal representative.

　　COO (Chief operating officer) Executive General Manager, COO similar CFO (Chief financial officer) chief financial officer, general manager of similar financial

　　CTO (Chief technology officer), CTO similar Engineer

　　Collection and distribution of CIO (Chief information officer), chief information officer in charge of corporate information

　　A.CEO and school directors make final decision on important affairs about the operation of MOOC platforms.

　　B. Director of courses recording, CTO, and CIO make decisions on regular construction of MOOC platforms. C. Operations Explorer and CIO, CFO, COO decide on the daily operation and development palns of MOOC platforms. D. In the school, the Director of courses recording regularly reports the working schedule to Operations Explorer; Operations Explorer reports the financial conditions and construction schedule to school directors.

　　E. Internal party follows the normal mode of operation and management.

　　7. Research of the developing process 7.1. Source of funding and technology in the early stage of startup

　　Notes that the budgets in this part of the business plan are calculated based on the formula below with detailed explanations.

　　The COP formula is:

　　Fixed costs (FC) + variable costs (VC) divided by number of units = production cost per item

　　In this case, fixed costs refer to the costs that do not change based on the number of products produced, which includes the rent paid for building, employees’ salaries and utility costs.

　　a. Source of funding:

　　1) Government: Provides certain percentage of infrastructure building subsidies

　　2) MOOC development companies: Take charge of costs of systematic maintenance and courses production; colleges and companies take corresponding responsibility on the basis of mutual commercial agreement b. Source of technology: In the initial stage, foreign MOOC developers are the main provider of MOOC technology and Chinese underwriting companies such as Netease focuses on its promotion. With greater

　　phases, Chinese colleges and MOOC development companies will be capable of developing MOOC platforms independently

　　7.2. Utilization of funding, improvement of technologies and their timetable in the early stage of startup a. Improvement of technology

　　1) Infrastructure building, which primarily focuses on holding online courses;

　　Estimated Cost of Production Budget:

　　2) Hardware storage manager needed for building online database of students’ learning experience;

　　Estimated Cost of Production Budget:

　　3) Long-term research budgets for academic mentoring system;

　　Estimated Cost of Production Budget:

　　4) Research and development expenditures for derivative programs of MOOCs

　　Estimated Cost of Production Budget:

　　support financially and strategically in later b. Marketing

　　1) Development expenditure for cooperation with foreign MOOC platforms and participating colleges; Estimated Cost of Production Budget:

　　2) Trial operation of promoting MOOC to local high schools (adjacent to the headquarters of the company); Estimated Cost of Production Budget:

　　3) Enlarging influence by advertising through mass media;

　　Estimated Cost of Production Budget:

　　4) Keeping necessary level of cash liquidity by managing flows of capitals,

　　Estimated Cost of Production Budget:

　　8. Financial analysis

　　Note the expected income refers to the net income or net profits.

　　8.1. Budgets of programs in the early stage (see 7.2. Utilization of funding, improvement of technologies and their timetable in the early stage of startup) 8.2 Estimated income a. Fees of courses;

　　Expected income: b. Issuing of verification; Expected income:

　　a. Charges of derivatives of MOOCs; Expected income:

　　b. Franchise fees for technological sharing; Expected income:

　　8.3 Distribution and utilization of expected income

　　a. Construction of MOOC platform and production of courses, Estimated:

　　b. Development and perfection of other functions of the platform, Estimated:

　　c. Marketing programs, Estimated:

　　8.4 Improvement plan of the financial management system

　　a. Forming an operational college-company financial model with reference to specific commercial agreement; b. Utilizing and perfecting the existing

　　online payment system; c. Opening discussions with the government on specific financial certification process;

　　9.Opportunity and Risk

　　9.1 Feasibility evaluation (advantages and disadvantages)

　　Assessing advantages:

　　1. Goes with the tide of global development of MOOC (Massive Open Online Courses)

　　2. Conforms to the current structural reform of Chinese education, noteworthily the reforms of Chinese College Entrance Exam

　　3. Supports the integration of regional educational resources, fosters academic exchange and furthers educational equality within the country by promoting the educational resource sharing 4. Strengthens the links between

　　Chinese senior high schools and colleges by reforming traditionally disparate learning methods between these two institutions, advancing senior high school’s sense of recognition of college majors and their ability to undertake college courses

　　5. Reforms traditional teaching ideals and patterns of teachers, thus promotes educational innovation and modernization through advancing teachers’ informatization skills

　　6. Market potentials as analyzed in the earlier parts. (See for reference)

　　Assessing disadvantages:

　　1. Regional educational development discrepancies and different levels of promotion of MOOCs among senior high school students may exacerbate current educational inequality between regions. And

　　relatively low-income individuals may lack the capability to afford computers or other necessary equipments to access to MOOC platforms, meanwhile, schools in impoverished areas may be exposed to instable network connection due to financial dilemmas. To tackle these problems, it requires the government to make feasible, region-specific or community-specific arrangement of resources input and planned performance in the process of formulating plans for the informatization of education.

　　2. Putting the Chinese senior high school-college MOOC credit system into practice may encounter difficulties including realizing absolute equality, as technological barriers remain to eliminate all forms of plagiarism. 3. Over internationalization of education may on the other hand stifle the continuation and

　　development of Chinese traditional culture

　　4. Obstruction in the promotion may include the following aspects:

　　a. Uneven qualities of different MOOCs

　　b. Possible repetitive use of educational resources in MOOC platforms

　　c. High cost of traditional agents of network

　　d. Technological barriers

　　e. Inadequate social awareness and accepetance

　　5. Personalized online learning experience requires innovation in relevant technologies

　　6. Pure online learning may lead to inadequate moral education for senior high schools adolescents and impair their social functioning with lack of face-to-face communication.

　　Conclusion:

　　With thorough consideration about the

　　opportunity and risks of this business, we

　　draw the final conclusion that by actively its potential losses. As analyzed in the earlier parts of this business plan, this business will introduce a new level of quality in Chinese education, particularly in advancing the links between senior high schools and colleges. And it is estimated to become a world-known brand over the promoting MOOCs in Chinese senior high next ten years.

　　schools, its estimated benefits far outweigh

　　References.

　　[1]Lori Breslow, David E. Pritchard, Jennifer DeBoer, Glenda S. Stump, Andrew D. Ho, Daniel T. Seaton - Studying Learning in the Worldwide Classroom Research into edX’s First MOOC. Research & Practice in assessment, Vol-8, Summer 20xx.

　　[2]Veronica Diaz, Malcolm Brown, Stephen Pelletier -Learning and the Massive Open Online Course, Educase - A Report on the ELI Focus Session, May 20xx.

　　[3]Jiahua Wang, Jing Wang - MOOC- and its value of a gloabalizing education system to China. Accenture.

　　[4]Uwe Brandenburg, Jiani Zhu - Higher Education in China in the light of massification and demographic change. Arbeitspapier Nr. 97 ,Oct, 20xx.

　　[5]Xin Chen, Deborah R. Barnett, and Casheena Stephens- Fad or Future: The

　　Advantages and Challenges of Massive Open Online Courses (MOOCs) September, 20xx.

　　[6]Brynn Zuccaro – The Small Business Online Marketing Guide, Tips + Advice to Grow Your

　　Business Through Online Marketing.

　　[7]Rieva Lesonsky - The Entrepreneur’s Guide to Doing Business Online. Entrepreneur magazine.

　　[8]Long-term Education Reform and Development Plan (20xx-20__) Xinhua News Agency, Beijing, July 20xx.

　　[9] The Ten Hot Spots in Chinese High School Education 20xx. Journal of High School Education – New years special vol 7, December 20xx.

　　[10]Quick educational news(jiao xue kuai xun) Vol,212. Zhejiang University Senateof Academic Affairs. June, 20xx.

　　[11]Fourth Summit of Famous Secondary School Principals, May 20xx, China Education Daily.

　　[12]Zhang Xiuping - The Combination of Traditional Teaching Method and Problem Based

　　Learning The China Papers, Vol. 1, October 20xx

　　[13]Email chat with co-school director of Shanghai Tsinghua University.

計劃書英文范文 篇4

　　精編資料

　　商業計劃書模板---英文版BUSINESS PLAN TEMPLATEBUSINESS PLAN[My Company]123 Main

　　StreetAnytown, USA 10000123-4567[Your Name][DATE]TABLE OF CONTENTS...

　　商業計劃書

　　商業計劃書模板---英文版

　　BUSINESS PLAN TEMPLATE

　　BUSINESS PLAN

　　[My Company]

　　123 Main Street

　　Anytown, USA 10000

　　123-4567

　　1

　　[Your Name]

　　[DATE]

　　2

　　TABLE OF CONTENTS

　　Executive Summary .......................................................................................................................................... 1

　　Management ..................................................................................................................................................... 2

　　[Company] History ............................................................................................................................................. 5

　　[Product/Service] Description ............................................................................................................................ 7

　　Objectives.......................................................................................................................................................... 9

　　Competitors ..................................................................................................................................................... 10

　　Competitive Advantages ................................................................................................................................. 11

　　Innovation ........................................................................................................................................................ 13

　　Pricing ............................................................................................................................................................. 14

　　Specific Markets .............................................................................................................................................. 15

　　Growth Strategy .............................................................................................................................................. 16

　　Market Size and Share .................................................................................................................................... 17

　　Targeting New Markets ................................................................................................................................... 18

　　Location ........................................................................................................................................................... 19

　　Manufacturing Plan ......................................................................................................................................... 20

　　Research & Development ............................................................................................................................... 21

　　Historical Financial Data ................................................................................................................................. 22

　　Proforma Financial Data ................................................................................................................................. 23

　　Proforma Balance Sheet ................................................................................................................................. 26

　　Cost Control .................................................................................................................................................... 27

　　Effects of Loan or Investment ......................................................................................................................... 28

　　Attachments .................................................................................................................................................... 29

　　3

　　Executive Summary [My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:

　　[Startup, growth] opportunities exist in [Product/Service].

　　The need for use of efficient distribution and financial methods in these overlooked markets.

　　[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.

　　Several other prospective [customers/clients] have expressed serious interest in doing business within six months. [I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study. The basic components of this plan are:

　　1. Competitive pricing

　　2. Expand the markets

　　3. Increased advertising

　　4. Lower our unit costs,

　　5. Thereby achieving higher profits.

　　1. Sign contracts

　　2. Increased advertising 3. Increase office staff

　　To this end, [I/we] need investment from private individuals and/or companies. A total of $ is

　　being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation].

　　Financial Goals Sales Net Income Earnings per

　　share

　　Year 1 $25,000 .01 Year 2 $250,000 .12 Year 3 $375,000 .14

　　1

　　Management

　　[Name] [Title][Experience]Sales growth from zero to $1,000,000 in five years.Led market in market share - 30%.

　　Formulated advertising budgets & campaigns.

　　Pioneered new distribution channels. Established national sales force.

　　Established national repair & service centers.

　　Brought new and innovative products to the market.

　　Designed point-of-purchase materials.

　　[Education}

　　University of Boston

　　Boston, MA

　　B.A. - Computer Sciences

　　President

　　John Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr.2

計劃書英文范文 篇5

　　二十一世紀是一個科學文化快速發展、國際交流不斷增強的時代，而英語作為國際通用的語言，其地位就愈加重要。為了使大學生們在學好中國語言文化的同時加強對外國語言文化的了解，在多方位的比較中加深對人類文化的理解，增強人文素養，提高綜合素質，濃厚校園文化氛圍，提升同學們學習英語的熱情和興趣，校學生會女生工作部和留學工作部特此策劃合辦英文征文大賽。

　　一·活動宗旨：

　　征文活動將本著為同學服務，為校園服務，為文學服務的宗旨。將我們的情感與才能通過我們自己的文筆展現在眾人面前，

　　二·活動主題：

　　1針對中西方文化的不同，談談你的看法

　　2針對神舟七號的升空，談談你的感想

　　三·活動目的：

　　展示英語才能，傳播青春時尚

　　四·活動內容：

　　本次征文活動，能夠豐富校園文化生活，營造校園英語學習氛圍，為校園原創作品提供一個展現的舞臺，讓我們的才能有一個揮灑的空間，讓一股清新的文學風彌漫在我們的菁菁校園。因此，本次活動現面向全校同學征集稿件，為同

　　學們提供一個表達自我，展現自我的舞臺。

　　五·活動安排：

　　1 活動宣傳：

　　由女工部與留學部擬定關于活動時間地點及參與方式的通知，交 由宣傳部制作宣傳海報，在全校范圍內張貼宣傳。

　　2 活動時間:

　　(1）稿件征集日期：10月21日至11月5日

　　（2）結果公布日期：11月10日

　　3 交稿地點：

　　校學生會女工部及留學部辦公室

　　4 活動形式：

　　本次活動將在全校舉辦，以保證我們參加本次大賽稿件的廣泛性。后請參賽選手按照規定的截稿日期將稿件交給女工部或留學部辦公室。

　　5 活動要求：

　　1本次活動本著公平公正的原則進行。

　　2投稿文章主題可從活動主題中任選一個，題材不限。

　　3投稿文章內容積極向上，必須為原創作品，不得抄襲、套改。

　　4稿件請注明作者的真實姓名及詳細的聯系方式。

　　六·獎項設置：

　　一等獎 3名 榮譽證書

　　二等獎 5名 榮譽證書

　　三等獎10名 榮譽證書

　　優秀獎20名 榮譽證書

　　七·評比方法：

　　1將所交稿件由兩部合作進行初審，審核的主要目的是參賽者所提交作品的真實性和可讀性。

　　2最后由學校教師統一評判，篩選出最終的優秀作品。

　　八·結果公布：

　　將以海報形式在全校范圍內公布獲獎名單及獲獎作品。

　　校學生會女工部

　　xx年10月19日

計劃書英文范文 篇6

　　In order to make the food and beverage business more successful, develop a detailed food and beverage business plan is very necessary. How to develop the catering business plan according to the actual situation? Here is a Japanese Hand-Pulled Noodle shop business plan, for reference.

　　The restaurant name: Hand-Pulled Noodle Master house

　　Location: Keelung city love three road near the McDonald's

　　Business philosophy: mainly to Japanese cuisine, to allow customers to enjoy the delicious Japanese Hand-Pulled Noodle, giving customers a comfortable dining environment, and there is little Keelung Hand-Pulled Noodle shop, if the customer would have been good soup home.

　　Subject and object: in the vicinity of the office workers and students.

　　Once customers: Keelung temple tourists.

　　Main competition: Keelung Temple of the mouth of the food stalls and near the restaurant.

　　Competition: near the fast food industry and 7-11.

　　Market analysis:

　　The 1 is near the temple snacks and fast food restaurants, we have to respond to M type society, so to civilian price to attract consumers to meet the various consumer groups.

　　2 in the vicinity of 50 meters there is a parking lot, very convenient, to solve the problem of consumer parking.

　　3 although Japanese cuisine in general are quite expensive, we will try to launch packages, complimentary drinks and dishes, the price would be around 150~200.

　　Expenditure and net profit:

　　Shop cost: NT $12 million (the same below)

　　One month store rent: 100 thousand

　　Table number: 18 tables (sitting over 72 people) a person spending to 200 yuan, 2 times a day, one day turnover: 28800 yuan, a total turnover of 864000 yuan

　　Employee salary:

　　Field salary: 19000 yuan (a month), the number of 5, 95000 yuan a month

　　The 24000 yuan (a month), the number of 3, 72000 yuan a month

　　The work hour: 100 yuan, the number of 2, 8 hours a day only on holiday, 8 days a month to 12800 yuan

　　Total amount: 179800 yuan

　　Water and electricity gas:

　　Electricity bill: 80000 yuan a month 40000 yuan

　　Gas: VAT 800 yuan once called 4 barrels, 3 times per month, 9600 yuan a month

　　Total amount: 49600 yuan

　　Food ingredients:

　　Face: 2500 yuan a day, 75000 yuan a month

　　Dish money: 20xx yuan a day, 60000 yuan a month

　　Meat: 5500 yuan (two days), a month 82500 yuan

　　Miscellaneous: 1000 yuan (one day), 30000 yuan a month

　　Seafood: 3500 (one day), 105000 yuan a month

　　Total amount: 352500 yuan

　　Drinks:

　　Lemon 80 kg 15 yuan, 1 kg per month, 1200 yuan a month

　　Black tea a bag of 120 yuan, 30 bags per month, 3600 yuan a month

　　Milk 1 bottles 125, 15 bottles per month, 1875 yuan a month

　　Total amount: 6675 yuan

　　Net profit: Day: 15656 yuan: Zhou: 109592 yuan: month: 438368 yuan: year: 5260416 yuan

　　According to the current estimate of about two and a half can be returned to

計劃書英文范文 篇7

　　In applying for a student visa and in the process, often will be asked to write a study plan ( study plan ), many foreign friends often not clear study plan and personal statement ( personal statement ) difference and style of writing, the author has long been engaged in student writing, due to the combination of their own experience, introduce the learning program the writing of the book.

　　Generally the study plan can be submitted to fall into two categories, both to the embassy for visa, or apply for admission to the school is by the. To apply for school programs from the essence and the personal statement is the same type of instruments, about the school application category learning plan can refer to a personal statement of the article, this article mainly introduces the submission of the embassy visa with a study plan.

　　Europe and the United States, especially immigrants from countries, such as Australia, New Zealand, Canada and other countries for international student visa time are often asked to provide learning plan, learning through plan to convince the visa officer to know your background, choose to study professional motivational conditions, select the country for foreign students, and a clear future study schedule, occupation purpose and reason, audits of your other materials to decide whether to send you the visa studying abroad, so learning plan is a key document.

　　In general, the learning plan needs to include the following contents:

　　1si-mp-le descriptions of their learning experience, professional background and working experience;

　　2 descriptions of their further study motives and why to choose the country, the University and the professional;

　　3 detailed study schedule;

　　4 introduction of foreign funds required and sources;

　　5for future occupation goal elaboration, returned to reason.

　　Study plan on the style and structure of the article and the personal statement is very different, do not need too much personal and emotional description, but should be clear and si-mp-le structure, tight logic, the facts clearly related arguments were strong, credible, returning reason to be very full, and absolutely not and the applicant's other material contradiction. On the study plan in document writing, can and other sites to get help.

　　As a result of the embassy staff every day to deal with a large number of documents, so learning plan must not write too long, generally should not exceed 800 words, and a preferably only one paragraph, paragraph before adding titles, such as My Choice of University of Toronto in Canada, My career objective, in order to the embassy staff to you a content of the central idea of stick out a mile. Your pa-pe-r should be very legible, cannot let the embassy staff from your text" mining" you" potential" content.

　　Study plan is the emphasis of future occupation plan and returned to reason, through this part of the embassy to tell you to go to the country after the students, are able to your occupation development good help, and there is a credible argument for returned. Although the requirement study plan country often is a country of immigrants, but as a result of your visa application for study, so the study plan must eliminate any of your immigration tendency. Reasons for returning to be with your personal background and family circumstances give a reasonable explanation, has many years of experience as a businemanager to obtain New Zealand master's of BusineAdministration program admission, then clarifies his occupation goal is to return to China to become a Multi-National Corporation of high level managers, and he in China for many years of accumulated customer resources and social ring is a very valuable asset, this is very tough and reasonable a reason. Of particular note is, study plan concerning the reasons for returning to the place of facts, not arbitrarily invent, at work, in this pa-pe-r the authors encountered by customers due to。

計劃書英文范文 篇8

　　Your business plan is very often the first impression potential investors get about your venture.

　　But even if you have a great product, team, and customers, it could also be the last impression the investor gets if you make any of these avoidable mistakes.

　　INVESTORS see thousands of business plans each year, even in this down market.

　　Apart from a referral from a trusted source, the business plan is the only basis they have for deciding whether or not to invite an entrepreneur to their offices for an initial meeting.

　　With so many opportunities, most investors simply focus on finding reasons to say no.

　　They reason that entrepreneurs who know what they are doing will not make fundamental mistakes.

　　Every mistake counts against you.

　　This article shows you how to avoid the most common errors found in business plans.

　　Content Mistakes

　　Failing to relate to a true pain

　　Pain comes in many flavors: my computer network keeps crashing; my accounts receivable cycle is too long; existing treatments for a medical condition are ineffective; my tax returns are too hard to prepare.

　　Businesses and consumers pay good money to make pain go away.

　　You are in business to get paid for making pain go away.

　　Pain, in this setting, is synonymous with market opportunity.

　　The greater the pain, the more widespread the pain, and the better your product is at alleviating the pain, the greater your market potential.

　　A well written business plan places the solution firmly in the context of the problem being solved.

　　Value inflation

　　Phrases like "unparalleled in the industry;" "unique and limited opportunity;" or "superb returns with limited capital investment" – taken from actual documents – are nothing but assertions and hype.

　　Investors will judge these factors for themselves.

　　Lay out the facts – the problem, your solution, the market size, how you will sell it, and how you will stay ahead of competitors – and lay off the hype.

　　Trying to be all things to all people

　　Many early-stage companies believe that more is better.

　　They explain how their product can be applied to multiple, very different markets, or they devise a complex suite of products to bring to a market.

　　Most investors prefer to see a more focused strategy, especially for very early stage companies: a single, superior product that solves a troublesome problem in a single, large market that will be sold through a single, proven distribution strategy.

　　That is not to say that additional products, applications, markets, and distribution channels should be discarded – instead, they should be used to enrich and support the highly focused core strategy.

　　You need to hold the story together with a strong, compelling core thread.

　　Identify that, and let the rest be supporting characters.

　　No go-to-market strategy

　　Business plans that fail to explain the sales, marketing, and distribution strategy are doomed.

　　The key questions that must be answered are: who will buy it, why, and most importantly, how will you get it to them?

　　You must explain how you have already generated customer interest, obtained pre-orders, or better yet, made actual sales – and describe how you will leverage this experience through a cost-effective go-to-market strategy.

　　"We have no competition"

　　No matter what you may think, you have competitors.

　　Maybe not a direct competitor – in the sense of a company offering an identical solution – but at least a substitute.

　　Fingers are a substitute for a spoon.

　　First class mail is a substitute for e-mail.

　　A coronary bypass is a substitute for an angioplasty.

　　Competitors, simply stated, consist of everybody pursuing the same customer dollars.

　　To say that you have no competition is one of the fastest ways you can get your plan tossed – investors will conclude that you do not have a full understanding of your market.

　　The "Competition" section of your business plan is your opportunity to showcase your relative strengths against direct competitors, indirect competitors, and substitutes.

　　Besides, having competitors is a good thing.

　　It shows investors that a real market exists.

　　Too long

　　Investors are very busy, and do not have the time to read long business plans.

　　They also favor entrepreneurs who demonstrate the ability to convey the most important elements of a complex idea with an economy of words.

　　An ideal executive summary is no more than 1-3 pages.

　　An ideal business plan is 20-30 pages (and most investors prefer the lower end of this range).

　　Remember, the primary purpose of a fund-raising business plan is to motivate the investor to pick up the phone and invite you to an in-person meeting.

　　It is not intended to describe every last detail.

　　Document the details elsewhere: in your operating plan, R&D plan, marketing plan, white papers, etc.

　　Too technical

　　Business plans – especially those authored by people with scientific backgrounds – are often packed with too many technical details and scientific jargon.

　　Initially, investors are interested in your technology only in terms of how it:

　　solves a really big problem that people will pay for;

　　is significantly better than competing solutions;

　　can be protected through patents or other means; and

　　can be implemented on a reason-able budget.

　　All of these questions can be answered without a highly technical discussion of how your product works.

　　The details will be reviewed by experts during the due diligence process.

　　Keep the business plan simple.

　　Document the technical details in separate white papers.

　　No risk analysis

　　Investors are in the business of balancing risks versus rewards.

　　Some of the first things they want to know are what are the risks inherent in your business, and what has been done to mitigate these risks.

　　The key risks of entrepreneurial ventures include:

　　Market risks: Will people actually buy what you have to sell? Will you need to create a major change in consumer behavior?

　　Technology risks: Can you actually deliver what you say you can? On budget and on time?

　　Operational risks: What can go wrong in the day-to-day operations of the company? What can go wrong with manufacturing and customer support?

　　Management risks: Can you attract and retain the right team? Can your team actually pull this off? Are you prepared to step aside and let somebody else take over if necessary?

　　Legal risks: Is your intellectual property truly protected? Are you infringing on another company's patents? If your solution does not work, can you limit your liability?

　　This is, of course, just a partial list of risks.

　　Even though you may feel that the risks are negligible, potential investors will feel otherwise unless you demonstrate that you have given a lot of thought to what can go wrong and have taken prudent steps to mitigate these risks.

　　Poorly organized

　　Your idea should flow in a nice, organized fashion.

　　Each section should build logically on the previous section, without requiring the reader to know something that is presented later in the plan.

　　Although there is no single "correct" business plan structure, one successful structure is as follows:

　　Executive Summary: This is a brief, 1 to 3 page summary of everything that follows in the plan.

　　It should be a stand-alone document, as many readers will make their initial decision based on the executive summary alone.

　　This should usually be written last; otherwise, you have nothing to summarize!

　　Background: If you are in a highly specialized field, you should provide some background in layman terms since most investors will not have advanced degrees in your field.

　　Market Opportunity: Describe how businesses and consumers are suffering, and how much they are willing to pay for a solution.

　　Products or Services: Describe what you do, and how your solution fits into the market opportunity.

　　Market Traction: Describe how you have succeeded in attracting customers, marketing and distribution partnerships, and other alliances that demonstrate that experts in your market are betting on your solution.

　　Competitive Analysis: Identify your direct and indirect competitors, and describe how your solution is better.

　　Distribution and Marketing Strategy: Describe how you will go to market, how you will price your products, etc.

　　Risk Analysis: Identify major sources of risks, and describe how you are mitigating them.

　　Milestones: Showcase a strong past track record, and describe key checkpoints for the future.

　　Company and Management: Provide the basic facts about your company – where and when you incorporated, where you are located, and brief biographies of your core team.

　　Financials: Provide summaries of your P&L and cash flows, and the assumptions used to come up with these.

　　Also describe your funding needs, how you will use the proceeds, and possible exit strategies for investors.

　　As stated earlier, there is no "right" structure – you will need to experiment to find the one that best suits your business.

　　Your business plan is very often the first impression potential investors get about your venture.

　　But even if you have a great product, team, and customers, it could also be the last impression the investor gets if you make any of these avoidable mistakes.

　　Financial Model Mistakes

　　Forgetting Cash

　　Revenues are not cash.

　　Gross margins are not cash.

　　Profits are not cash.

　　Only cash is cash.

　　For example, suppose you sell something this month for $100, and it cost you $60 to make it.

　　But you have to pay your suppliers within 30 days, while the buyer probably won't pay you for at least 60 days.

　　In this case, your revenue for the month was $100, your profit for the month was $40, and your cash flow for the month was zero.

　　Your cash flow for the transaction will be negative $60 next month when you pay your suppliers.

　　Although this example may seem trivial, very slight changes in the timing difference between cash receipt and disbursement – just a couple of weeks – can bankrupt your business.

　　When you build your financial model, make sure that your assumptions are realistic so that you raise sufficient capital.

　　Lack of Detail

　　Your financials should be constructed from the bottom-up, and then validated from the top-down.

　　A bottom-up model starts with details such as when you expect to make certain sales, or when you expect to hire specific employees.

　　Top-down validation means that you examine your overall market potential and compare that to the bottom-up revenue projections.

　　Round numbers – like one million in R&D expenses in Year 2, and two million in Year 3 – are a sure sign that you do not have a bottom-up model.

　　Unrealistic financials

　　Only a very small handfull of companies achieve $100 million or more in sales only five years after founding.

　　Projecting much more than that will not be credible, and will get your business plan canned faster than almost anything else.

　　On the other hand, a business with only $25 million in revenues after five years will be too small to interest serious investors.

　　Financial forecasts are a litmus test of your understanding of how venture capitalists think.

　　If you have a realistic basis for projecting $50-100 million in Year 5, you are probably a good candidate for venture financing.

　　Otherwise, you should probably look elsewhere.

　　Insufficient financial projections

　　Basic financial projections consist of three fundamental elements: Income Statements, Balance Sheets, and Cash Flow Statements.

　　All of these must conform to Generally Accepted Accounting Principles, or GAAP.

　　Investors generally expect to see five years of projections.

　　Of course, nobody can see five years into the future.

　　Investors primarily want to see the thought process you employ to create long-term projections.

　　A good financial model will also include sensitivity analyses, showing how your projected results will change if your assumptions turn out to be incorrect.

　　This allows both you and the investor to identify the assumptions that can have a material effect on your future performance, so that you can focus your energies on validating those assumptions.

　　They should also include benchmark comparisons to other companies in your industry – things like revenues per employee, gross margin per employee, gross margin as a percentage of revenues, and various expense ratios (general and administrative, sales and marketing, research and development, and operations as a percentage of total operating expenses).

　　Conservative assumptions

　　Nobody ever believes that assumptions are conservative, even if they truly are.

　　Develop realistic assumptions that you can support, refrain from using the words "conservative" or "aggressive" in your plan, and leave it at that.

　　Offering a valuation

　　Many business plans err by stating that their company is worth a certain amount.

　　How do you know? The value of a company is determined by the market – by what others are willing to pay – and unless you are in the business of buying, selling, or investing in companies, you probably don't have an acute sense of what the market will bear.

　　If you name a price, one of two things can happen: (a) your price is too high, and investors will toss your plan; or (b) your price is too low, and investors will take advantage of you.

　　Both are bad.

　　The purpose of the business plan is to tell your story in the most compelling manner possible so that investors will want to go to the next step.

　　You can always negotiate the price later.

　　Stylistic Mistakes

　　Poor spelling and grammar

　　If you make silly mistakes in your business plan, what does that say about how you run your business?

　　Use your spelling and grammar checkers, get other people to edit the plan, do whatever it takes to purge embarrassing errors.

　　Too repetitive

　　All too often, a plan covers the same points over and over.

　　A well-written plan should cover key points only twice: once, briefly, in the executive summary, and again, in greater detail, in the body of the plan.

　　Appearance matters

　　At any point in time, an investor has dozens if not hundreds of plans waiting to be read.

　　Get to the top of the pile by making sure that the cover is attractive, the binding is professional, the pages are well laid out, and the fonts are large enough to be easily read.

　　On the other hand, don't go too far – you don't want to give the impression that you are all style and no substance.

　　Execution Mistakes

　　Waiting until too late

　　The capital formation process takes a long time.

　　In general, count on 6 months to a year from the time you start writing the plan until the time the money is in the bank.

　　Don't put it off.

　　Your management team should be prepared to invest about 500 hours into the plan.

　　If you are too busy building your product, company, or customers (which is arguably a better use of your time), consider outsourcing the development of the business plan.

　　Failing to seek outside review

　　Make sure that you have at least a few people review your plan before you send it out – preferably people who understand your market, sales and distribution strategies, the VC market, etc.

　　Your plan may look perfect to you and your team, but that's probably because you've been staring at it for months.

　　Good, objective reviews from outsiders with a fresh perspective can save you from myopia.

　　Overtweaking

　　You could spend countless hours tweaking your plan in the pursuit of perfection.

　　A lot of this time would be better spent working on your product, company, and customers.

　　At some point, you need to pull the trigger and get the plan out in front of a few investors.

　　If the reaction is positive, and they want to move forward, great.

　　If the reaction is negative (assuming that the investor was a good fit to begin with), then you may have been heading down the wrong path.

　　Get feedback from a couple of investors, and if a general consensus emerges, go back and refine your plan.

　　Conclusion

　　It's a tough investment climate, but good ideas backed by good teams and good business plans are still getting funded.

　　Give yourself the best possible chance by avoiding these simple mistakes.

計劃書英文范文 篇9

　　20xxin marketing plans ,

　　Work on a priority in the past year, i'm a joint efforts, the market development work was crowned with a result, their market shares and profits Contribute to higher performance indicators for the new product line with the red.

　　but in marketing, and there

　　are some problems that need in this year's work to improve and perfect.

　　the marketing department last year in accordance with market developments and achievements of the rival's sale, and sketched the objective Below 40% to be grazing：market share of profits reached a new product Contribute to higher x%.

　　income tax on profits Contribute to higher goods to x%.

　　second, support and supplement the work to make up for a year's work, and to better accomplish the objectives, should do well in the following work ( A) unity in thinking and clearly define responsibilities marketing plan on january 4, 10～organization job skill training, the main purpose is to be grazing：the marketing staff clear in the market strategies, thinking and understanding ;

　　ii let the market Things more from the office of the functions of the free and marketing strategy planning and strategy to develop and market research and development of the basic functions such as posts in consumer demand ; history3 set up for market development, and reduce the need to (B)

　　( Two )In place marketing, to the market in this year will start the batch and in phases to a Marketing keyIn place, so close to the market, a better finish the job market.

　　the marketing department personnel to perform the following work：

　　( 1 ) through comprehensive research and market order and pertinently bring out the market promotion scheme ;

　　( agent to collect 2 ) competitive price of goods and information, and capture markets consumption demand with the industry development trend of the proposed ( Three ) guidance to the standardized construction market and promoting the healthy and steady development ;

　　( four ) pertinently formulated and the implementation of the product promotion plan for market promotion, and policies for use with the implementation of the verification and found to be communicated promptly.

　　( five ) on-time and comprehensive publicity and implementation of the company policy to promote a person's capacity ; ( six ) in the market practice and collation Best cases, the method to sum up experience and recommend Three .

　　full members and to improve the organization as the business of the marketing staff, obviously is overloaded, in a year later in the work efficiency is, therefore, this year's marketing plan to increase the manning of the following posts ( meet the demand.

　　the marketing schedule ) staff post the name of the members of the main contents of the requirements demand work when the sale of three ~ six Three, the schedule

　　1 .promote brands corporate brand after years of operation of the market, with a certain competitive advantage and for the swift expansion of our products' market share and to get a product brands development, and we will be in the company's development strategy for the core, from the brand image and product markets construction, location, network marketing four aspects of the planning system

　　brand promotion strategy.

　　the brand image (1 ) ( 2 ) product is passed down if Competitive price.

　　for example, our "apple" brand positioning is the top end of the consumers, on the price must be able to demonstrate its distinctive "identity" ; "apple" brand positioning is the needs of wage earners in the price to more than the same price advantage.

　　2 .of sales network sales channels construction is i, too, are we with the other competitors in the competitive advantage and for many years of operation of the market, we have established a line from city to a sales network The second line city, my sales a terminal have increasingly can't meet the needs and improved from three to the countryside to cities Dense the sales network in the marketing department this year will be the main objectives.

　　Three .marketing ( one) actively using internal promotion and recruitment web site of the enterprises and brand.

　　( two ) in the national expertise in newspapers and magazines and tv media published advertisements and soft, the expansion of brand recognition.

　　( three ) an active part in major industry sectors of national conferences, exhibitions, social commonweal activities and as dealers organised various forms of lectures, to promote products such meetings and publicity to show the company and products.

　　( four ) use of various forms and the Four, progress in the marketing department for the work of the content of the work schedule 1 as follows.

　　specific .the first quarter of the work of the first quarter of the work schedule.

　　one：sure this year's publicity strategy: two：with the market work out a plan of action for three：satisfy the market and customers records building four：put up at the conference completed six：ago the design plan seven：planning to launch the activities of the prizes Seven：planning to launch the activities of the prizes .

　　The second quarterly progress Second: one：planning to launch promotion activities.

　　The second quarter ; series of promotional activities carried out two Three .

　　the third quarter of our work on september one july and august work：the publicity plans for the implementation of two：pop up and strengthening propaganda and three：summer marketing activities in the fourth quarter to four .

　　progress of work on october one november december：two promotion for the implementation of two calendar：and yearbooks and issued three：the completion of the target market ago advertising efforts of the work done in four：summary The above are my plans.

　　thank you in 20xx in marketing

　　Lingda 20xx in january 3